The goal of this project was to create a more accessible corporate identity for the breakfast chain IHOP.  The identity of the new logo is based around a brighter and happier aesthetic.  Prior to the new branding IHOP felt clinical and corporate.  I wanted to bring a more inviting feeling back into the brand.  People should feel comfortable and at home in each new IHOP.  I wanted IHOP to be a place you want to go to not just a place you end up at.

 

* Please note that this is hypothetical, student work. * 

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